arousal

1. Arousal, when not only we ourselves seem to speak under emotion, but we also stir the hearer (Ad Herennium)

1. " Who is possessed of reasoning power so feeble, whose soul is bound in such straits of envy, that he would not heap eager praise upon this man and judge him most wise, a man who for the salvation of the fatherland, the security of the state, and the prosperity of the republic eagerly undertakes and gladly undergoes 56 any danger, no matter how great or terrible ? For my part, my desire to praise his man adequately is greater than my power to do so, and I am sure that this feeling of inadequacy is shared by all of you." (Ad Herennium)